SoFi NBA Play-In Tournament Sees 18% Viewership Surge in Prime Video Debut Season

2026 SoFi NBA Play-In Tournament Viewership Increases 18% for Inaugural Season on Prime Video The 2026 SoFi NBA Play-In Tournament averaged 2.79M U.S. viewers across 6 exclusive broadcast windows. From NBA.com News Services
Updated on April 22, 2026 6:56 PM Tyrese Maxey leads Philly to the Play-In win over Orlando, clinching the 7th seed in the East. The 2026 SoFi NBA Play-In Tournament generated an 18% increase among total U.S. viewers with an average of 2.79 million viewers across six exclusive broadcast windows on Prime Video, it was announced Wednesday. 🏀 📈 @NBAonPrime’s exclusive coverage of the @NBA Play-In Tournament averaged 2.79M, topping last year’s delivery on linear channels by 18%!
— PrimeVideoSportsPR (@PrimeSportsPR) April 22, 2026 Most-watched games: Warriors-Suns (3.65M), Warriors-Clippers (3.15M), and Magic-76ers (2.66M). According to Amazon’s first-party viewership data, the Play-In Tournament was viewed on 52M devices globally for over 2.5B minutes across more than 200 countries and territories. Top international markets: Japan, Brazil, Mexico, Australia, Argentina, India, Spain, France, and Colombia.
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