2026 NBA Summer League
2026 NBA Summer League set attendance and merchandise records
The annual showcase in Las Vegas generated the most attendance in Summer League history.
From NBA.com News Services
July 23, 2026 8:57 PM
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The 2026 NBA Summer League in Las Vegas set records for attendance and merchandise sales, the league announced Thursday.
A landmark summer in Las Vegas. The 2026 NBA Summer League set attendance and merchandise records and featured the most-watched championship game since 2017.
— NBA Communications (@NBAPR) July 23, 2026
The overall attendance surpassed 156,000 attendees, which is a 12% increase from the previous record set in 2018, and the championship game was the most-watched since 2017, with 676,000 average viewers on ESPN, a 61% increase from 2025. In addition, the 2026 Summer League generated the most-ever merchandise sales, up 11% from the previous record set in 2024.
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2026 NBA Summer League Sets Attendance and Merchandise Records
